- Blog
- Why Shopping Local Matters
Why Shopping Local in Giffnock Matters
When STV weatherman Sean Batty swapped forecasting for facials and dropped into She is Beauty in Giffnock last year, it wasn’t just a light-hearted photo opportunity – it was part of a bigger message: supporting your local high street is more important than ever.
His visit, covered by the Barrhead News, was part of the Scotland Loves Local campaign – a nationwide movement encouraging people to think local first and recognise the value of small businesses in their communities. And here in Giffnock, we’ve got plenty to be proud of.
A Personal Touch: Local Business with Heart
Jo, the owner of She is Beauty, has built more than just a successful salon. She’s created a welcoming space that’s part of the community – a place where clients come not just for treatments, but for connection and care.
“It was such a lovely surprise having Sean in the salon. He’s a local lad himself and understands just how important it is to keep our high streets alive,” said Jo.
Her story is like so many others across Giffnock – independent traders who pour their heart into their businesses and help make our town centre a vibrant, friendly and personal place to shop, eat and relax.
Why Local Really Does Matter
Here’s why choosing local businesses makes a difference:
- Every pound stays in the community – Supporting local means reinvesting in jobs, growth and services right here in East Renfrewshire.
- It’s greener – Less travel and delivery, more sustainable choices.
- You get better service – Local business owners genuinely care about their customers and take pride in what they offer.
- It builds stronger community ties – Giffnock thrives when we support one another.
Simple Ways to Support Giffnock’s Businesses
You don’t need to spend big to make a big difference. Try:
- Booking your next beauty treatment, haircut or massage at a Giffnock salon
- Choosing local shops for gifts, cards or essentials
- Sharing your favourite places on social media
- Leaving a five-star review to help others discover hidden gems
- Telling friends and neighbours about a great local experience
Giffnock: A Town That Loves Local
Giffnock BID is proud to back Scotland Loves Local and champion the businesses that make our town so unique. Whether it’s a visit from a weatherman or a friendly hello from your local barista, it all adds up to something special.
Next time you're walking down Fenwick Road, take a moment to pop in somewhere new – and remember: shopping local isn’t just convenient, it’s powerful.
